New Directions

Fund Raising vs Earned Income

Sustainability

Earned Income Venturing

Risks

Barriers

Why Others Did It

Bibliography

Links

Traditional fundraising activities (grants, annual/capital campaigns, special events and planned giving) are important elements of any nonprofit's development plan.

But in today's environment, yesterday's fundraising strategies alone may not be sufficient for a nonprofit to grow. Nationwide, many nonprofits are now considering the possibility of generating revenue through earned-income ventures.

Through earned-income ventures it is possible for a nonprofit to:

• Secure major funding to underwrite the venture
   
• Generate new and unrestricted revenues
   
• Decrease reliance on traditional fundraising activities
   
• Differentiate themselves from their nonprofit peers
   
• Open new relationships with current and new investors
   
• Achieve greater mission effectiveness
   
• Serve more people better
   
• Attain greater long-term sustainability and growth

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