|
 As
nonprofits enter the twenty-first century they face many daunting
challenges. 
Surviving and growing in this challenging environment (sustainability)
depends in large measure on a nonprofit's ability to adapt
and explore innovative methods of generating new and unrestricted
revenues.
This question is at the heart of identifying
your nonprofit's earned-income potential: What
marketable value does your organization bring to current or
potential customers
or clients?
Focusing more on an organization's earned-income potential has
brought about major turnarounds for many struggling nonprofits,
large and small.
In many instances sustainability has been achieved using revenue-generating
techniques that provide for greater adaptability in these changing
times.
An earned-income is no panacea. It takes a great
deal of time, money and concentrated effort to make a venture
succeed.
Before exploring whether earned-income venturing is right for
your nonprofit, there are several basic questions that must first
be addressed.
Back Next
|
Sustainability