|
What
Is A Business Plan?
A business plan is simply a road map that explores the
who, what, when, where, why, how and how much of your identified
earned-income opportunity.
Your business plan is your
"grant request" to underwrite your venture.
There are three core elements that must be addressed in
the writing of any solid business plan. These are the
3 M’s of business — money, markets and
management.
 - In Money you want to convince the prospective donor/investor
that you have a measurable earned-income growth plan that will
diversify
your development needs and lead to long-term sustainable
growth.
- In Markets you want to demonstrate
to the prospective donor/investor that you have thoroughly researched
your market and know
the key factors that will distinguish you from your competition.
- In Management you want to assure the prospective donor/investor
that you have clearly assessed your key personnel needs and
have now, or have a plan to acquire, the human resources your venture
will need for success.
The following business plan tool rests on
a three-legged stool. A three-legged stool is firm and provides perfect balance.
A
good business plan needs
to give balanced attention to each of the three legs of money,
markets and management. It must provide a clear picture
of your proposed venture, a convincing road map for its operations
and persuade the donor/investor to give you the funding you
need to begin or expand your earned-income operations.
Engineered by
Hobson Renaissance Solutions
Next
|
Plan
Intro